The competent magician compels the audience to turn their attention elsewhere while the switch is made, seemingly unseen. Magicians are Old School though, because entire industries have adopted the mechanism of deception as their entire public relations strategy. The tobacco industry got away with it for fifty years and now the fossil fuel industry is well into its fourth decade of deceit. Their latest target is your growing desire to address climate change.
The Exxon-Mobilâ€™s, Shellâ€™s and Koch Brothers know they can no longer suppress or delay your fear of climate change consequences. All forms of communication are beaming video, pictures, and commentary of the rising natural events that are destroying lands, disrupting regions, and leaving swathes of dead creatures, even human beings. The corporations know the entirety of the fossil fuel industry is responsible. They even recognize that most of the worldâ€™s population knows of their culpability.
Still, they hope to delay the dismissal and banning of fossil fuels and their byproducts. They have an excellent plan. They are not going to talk about their responsibility, they are going to broadcast your responsibility. They are presenting a marketing plan that declares, â€œYou are the problem, and you are the solution to climate change.â€
Yes, you are the problem and all that you need to do is tidy up your little piece personal property. Save the planet by putting in a compost heap. Help your community by consolidating your errands into a minimum number of trips. Dry your laundry on a line in the backyard. Change out lightbulbs. Replace that dirty old furnace with a new, efficient model. Use the Energy Star program and replace all your appliances as they age. Recycle.
Do all these things, the marketing promises, and you will have addressed your personal responsibilities. You are done and you should be proud of yourself for addressing climate change. Sit back and appreciate life.
Each and every step of this pernicious initiative is a lie, a devastating one too. Compared to the gigatons of emissions being pumped into atmosphere, every possible act and deed an individual can do to address their personal responsibilities is negligible. Your actions are a drop of spit off the pier when the freighter is discharging its bilge water in the harbor.
What do you really need to do to address climate change?
- Hold the fossil fuel industry accountable. This is the action they fear. Bringing attention to their culpability and demanding action against them is what they are paying P.R. firms to help them avoid.
- Demand loudly and often that your legislators act
- Elect legislators who support climate change legislation
- Demand that state agencies and regulatory bodies enforce environmental laws.
- Go to zoning board meetings
- Attend public meeting of state and county agencies.
- Broadcast as loudly as the fossil fuel industry does.