The competent magician compels the audience to turn their attention elsewhere while the switch is made, seemingly unseen. Magicians are Old School though, because entire industries have adopted the mechanism of deception as their entire public relations strategy. The tobacco industry got away with it for fifty years and now the fossil fuel industry is well into its fourth decade of deceit. Their latest target is your growing desire to address climate change.
The Exxon-Mobilâ€™s, Shellâ€™s and Koch Brothers know they can no longer suppress or delay your fear of climate change consequences. All forms of communication are beaming video, pictures, and commentary of the rising natural events that are destroying lands, disrupting regions, and leaving swathes of dead creatures, even human beings. The corporations know the entirety of the fossil fuel industry is responsible. They even recognize that most of the worldâ€™s population knows of their culpability.
Still, they hope to delay the dismissal and banning of fossil fuels and their byproducts. They have an excellent plan. They are not going to talk about their responsibility, they are going to broadcast your responsibility. They are presenting a marketing plan that declares, â€œYou are the problem, and you are the solution to climate change.â€
Yes, you are the problem and all that you need to do is tidy up your little piece personal property. Save the planet by putting in a compost heap. Help your community by consolidating your errands into a minimum number of trips. Dry your laundry on a line in the backyard. Change out lightbulbs. Replace that dirty old furnace with a new, efficient model. Use the Energy Star program and replace all your appliances as they age. Recycle.
Do all these things, the marketing promises, and you will have addressed your personal responsibilities. You are done and you should be proud of yourself for addressing climate change. Sit back and appreciate life.
Each and every step of this pernicious initiative is a lie, a devastating one too. Compared to the gigatons of emissions being pumped into atmosphere, every possible act and deed an individual can do to address their personal responsibilities is negligible. Your actions are a drop of spit off the pier when the freighter is discharging its bilge water in the harbor.
What do you really need to do to address climate change?
- Hold the fossil fuel industry accountable. This is the action they fear. Bringing attention to their culpability and demanding action against them is what they are paying P.R. firms to help them avoid.
- Demand loudly and often that your legislators act
- Elect legislators who support climate change legislation
- Demand that state agencies and regulatory bodies enforce environmental laws.
- Go to zoning board meetings
- Attend public meeting of state and county agencies.
- Broadcast as loudly as the fossil fuel industry does.
While the United States has been locked down, carbon emissions have decreased by 5.5 percent. The skies have cleared over major metropolitan areas and the sunny days are simply gorgeous. However, sheltering Americans in their homes left the rest of the nation producing carbon emissions at an incredible 94.5 percent of the rate before the pandemic struck. How could this happen?
The answer is the fossil fuel industry. The utilities are still running at full tilt. Diesel trucks and trains are still crisscrossing the country at steady rates. Essential manufacturing and cattle management are continuing unabated.
We have been taken for idiots.
For decades, climate change advocates have worked at the grassroots level, encouraging individuals and households to become involved in the fight to save the planet from global warming. The most common method of raising volunteers is teaching them individual responsibility, of reducing their own carbon footprints. Our websites, toolkits, and workshops are full of strategies and advice for individual choices and household choices for green living. Most of material is good and worthy.
In fact, many of the best suggestions for individual greening are also promoted by the fossil fuel industry, particularly utilities. They offer promotions for digital thermostats and LED lightbulbs nearly every month. We should have been more suspicious.
The utilities have been emphasizing their customerâ€™s individual responsibility for climate change while remaining silent about their own outsized culpability. â€œDonâ€™t look at us,â€ they are saying, â€œlook at what you are doing. You are guilty of not doing enough.â€ At a time when households are absolutely doing their part by staying home, the carbon emissions only dropped 5.5%.
The utilities are responsible for most of the rest of the carbon pollution, 60%, 70%, or 80%. The reality could not be starker. Utilities were, are, and will be the worst polluters until we stop them. At this time of pandemic, energy sector bailouts should be targeted at clean renewable energy sources. Natural gas and coal powerplants should be wound down as soon as possible.
Furthermore, the only path out of the pandemic-caused recession/depression is government spending. FDRâ€™s New Deal was a spending plan focusing on infrastructure, of which the United States is already in great need. The new energy structure necessary for the 21st century needs to be built and it must be built for a green energy economy.
Individual responsibility is a still a great entry into the green activism. However, the ultimate goal is not individual actions, but government and industry actions. Let us not allow ourselves to be taken for malleable idiots again.
The railroad industry has spent billions of dollars for climate denial propaganda. They represent another piece of the puzzle of who is funding fight against climate change legislation. Coal represents up to one-third of of their haulage. Read the article here.
A university faculty member was about to toss out a large pile of dated journals that no one appeared interested in keeping. One man did, scooping up the lot. One article from 1966 predicted climate change from the burning of coal and its effects on the globe.
They knew and did nothing but fight expected regulations.